Both Google and Bing have “local search results” meaning that the search query provides a map with pins and a list of locations near to your location along with contact details. On certain local queries, these results can take up half the page. This is where other components of your digital marketing campaign can fall short, and a Local Search Engine Optimization (aka. Local SEO) strategy becomes essential. In order to leverage this list properly for your Canadian business, you need to understand a little bit about Local SEO in general.
According to a recent study by ComScore. Up to 56% of people use their mobile phone to search for local businesses because they need the information on the go, and up to 35% of those people are using Google Maps. Local SEO is now an integral part of any digital marketing campaign for businesses that operate at a static location. Nearly all local service based businesses are lumped into this category (eg, dentists, florists, plumbers, restaurants, etc).
Local SEO Citations
There are dozens of factors that come into play when selecting the best local search result for your query, proper category association, physical address, external factors, etc).
This list will help your business with the external factors. Local SEO Citations are defined as “mentions” of your business name and address on other webpages, even if there is no link to your website. The structure, source quality, and volume of your citations are all rankings factors for your business. According to study in 2013 by David Mihm. These external factors account for approximately 16% of total signals. Learn more about Local search ranking factors.
Local Search Ranking Factors in 2013
List of Canadian Local SEO Citation Sources
This list provides Canadian business owners with a few local SEO citation sources.